About

MEET DEEKRON

Deekron Krikorian photo

I’m deeply passionate about empowering you to be your best. To overcome the obstacles that stop from having living at your fullest potential, so you can experience life on your terms.

Living our best starts with our body and health. If health is the ultimate wealth, we owe it to ourselves to be as healthy as we can for as long as we can.

PAYING FORWARD THE GIFT OF HEALTH

Helping professionals over 40 achieve the body, health, and energy they need for a great life has been my mission for over a decade. This purpose allows me to pay forward a gift I was given at a young age.

My father, a former professional athlete and disciplined banker, instilled values in my brother and me when we emigrated from Romania to the U.S. Staying active, eating well, and prioritizing important habits were non-negotiable.

PAYING FORWARD THE GIFT OF MINDSET

In my mid-30s, I hit a dark period of unhappiness and anxiety. Feeling stuck and directionless, I was introduced to transformation work through my cousin. Though skeptical at first, I got tired of being stuck and decide to give it a try exploring self-awareness and personal growth.

This was one of the most empowering experiences of my life. It helped me uncover my blind spots, take risks, and embrace myself and others more fully. My confidence, communication, and influence skills went through the roof, paving the way for me to become a transformation coach myself.

Deekron Krikorian photo
Deekron Krikorian photo

ALWAYS LEARNING AND ALWAYS PLAYING

I’ve been a lifelong learner. As the bestselling author of The Nine Shifts, I hold an MBA from The University of Michigan’s Ross School of Business and have worked as a CPA and strategy consultant. I’ve trained live with leaders like Tony Robbins, Les Brown, and Bob Proctor while working alongside top coaches and bodybuilders.

I love to learn about others and their cultures. I speak 5 languages and have been to nearly 50 countries.

Growing up, I played every sport and began lifting weights at 13. In my mid-40s, I bounced back from divorce and near business bankruptcy to achieve my best-ever physique, culminating in competing naturally in a bodybuilding competition for my 50th birthday—placing second in my class.

A LASTING AND MEANINGFUL IMPACT

Clients describe my work as “transformative,” “synergistic,” and “life-changing.” Being our best isn’t easy—it requires inner work, resilience, and consistency. But it’s worth it. You’re worth it. With the right support, you can get results faster and sustain them longer. I don’t believe in quick fixes; I’m about lasting change. If you’re ready to transform your body and life in a meaningful way, explore our programs or drop me a line. Remember, you only get one life. Don’t treat living your best as optional.

Location:

1412 Broadway New York, NY 10018

Call:

(786) 947-2376

Logo: The InPoweredBody - Featuring The Nine Shifts Method

Copyright © Deekron Krikorian and The InPowerment Company LLC 2025. All rights reserved | Terms and Conditions